The Most Profitable Celebrity Brands Today

In a way, the fame enjoyed by celebrities has made their names easily recognizable brands, which can yield profits. Just look at big production companies hiring hot and trending stars for their projects.

These celebrities definitely recognize such an advantage, which could be why they ventured into business doing something they care or are passionate about. These celebrity brands are usually in the fashion and beauty industries. 


Wondering what the most profitable celebrity brands are? This list gives you ten of the most successful and thriving brands from the rich and famous.

10. Mark Wahlberg

10. Mark Wahlberg,

Net Worth: $300M

One of the three Wahlberg brothers, Mark is known for being an actor, rapper and model. He is known as co-owner of a burger place called Wahlburgers, along with his brothers Donnie and Paul. This restaurant now has branches in 19 states in the US, Canada, and the United Kingdom.

He also co-owns a bottled water company called AQUAhydrate with Sean “Diddy” Combs and Ton Burkle. Wahlberg also co-founded Performance Inspired, a sports nutrition firm. Aside from these, he invested in various companies including StockX and F45.

9. Kim Kardashian-West

9. Kim Kardashian-West,

Net Worth: $350M

Everybody knows the Kardashian-Jenners. In fact, it is fair to say that the name is a brand itself. While they may be known as reality show stars, they are also brilliant entrepreneurs. This is why there is no surprise that one of the sisters made it to the list.

Entrepreneur, social media influencer, and aspiring lawyer Kim Kardashian-West has a variety of business ventures including KKW Fragrance, KKW Beauty and her latest launch, SKIMS. She also launched a mobile app called Kim Kardashian: Hollywood.

8. Mary-Kate and Ashley Olsen

8. Mary-Kate and Ashley Olsen

Net Worth: $400M 

The Olsen twins continue to dominate the arena through their companies The Row and Elizabeth and James. Mary-Kate and Ashley entered the business world, leaving the showbiz industry behind to focus on their respective lives.

In 2006, they established a high-end line, which is The Row, while Elizabeth and James, which focused on clothing and fragrance, was launched in 2007. While the second line was closed for a time in 2018, the two reintroduced the brand a year later through Kohl’s

7. Robert de Niro

7. Robert de Niro,

Net Worth: $500M

Robert de Niro is not only known for his serious acting chops and accolades but also his business ventures. He is a partner at Nobu with Chef Nobu Matsuhisa. Today, there are more than 40 Nobu branches and a presence 12 hotels.

Aside from Nobu Hospitality, the brand is also expanding to condominiums. Other brands held by de Niro include Tribeca Enterprises, which is a media company he co-founded, and several other restaurants.

6. Rhianna

6. Rhianna,

Net Worth: $600M

This Barbadian artist is definitely more than her catchy songs and outstanding performances. Rhianna successfully launched Fenty Beauty, a makeup brand that caters to a wide variety of skin colors and tones. 

From its release in 2017, the brand was able to yield a revenue of $570 million in 2018. The artist co-owns Fenty Beauty with LVMH, a luxury goods company responsible for the designer Louis Vuitton’s name.

5. Sean “Diddy” Combs

5. Sean “Diddy” Combs,

Net Worth: $885M

Rapper and producer Sean Combs, more popularly known as Diddy and P. Diddy, comes next in this list. Through his Combs Enterprises, he was able to enter a whole lot of industries such as fashion, fragrances, beverages, and many others. 

Combs Enterprises, which Combs lead as CEO and chairman, is an umbrella company for various businesses including Bad Boy Worldwide Entertainment Group, AQUAhydrate, The Blue Flame Agency, and Revolt Films. Currently, Combs Wines & Spirits is his most successful business.

4. Jay-Z

4. Jay-Z,

Net Worth: $1B

Another rapper-turned-entrepreneur, Jay-Z first amassed wealth with his music career. Almost 30 years later, it now is known as one of the first rappers who became a billionaire. He has several businesses namely ROC Nation, Tidal, Armand de Brignac Champgane, and D’Usse cognac.

His diverse portfolio is a result of million-dollar deals. He bought Tidal for $56 million in 2015 and invested $50 million in the champagne brand. Today, these brands are exceptionally successful, with Tidal being valued at hundreds of millions.

3. Kylie Jenner

3. Kylie Jenner,

Net worth: $1B

As mentioned, the Kardashian-Jenner clan is a brainy bunch. Knowing how to market themselves well, you should not be surprised that another sister made it into this list, let alone entered the Top 3. After all, she is known as the world’s youngest billionaire. 

Kylie Jenner owns Kylie Cosmetics among other ventures. This highly successful beauty brand was all the rave back in 2016. As of this writing, Jenner also has other businesses including the Kendall + Kylie clothing line, the Kylie Shop official merchandise, and Kylie Skin.

2. Kanye West

2. Kanye West,

Net Worth: $1.3B

Husband to Kim Kardashian-West, Kanye West is the third rapper to make this list. Aside from being a successful recording artist, he is now known as a footwear mogul thanks to his collaboration with Adidas.

In fact, the main driver of his wealth is his Yeezy brand bringing his worth up to $1.3 billion. However, West argued that his assets are actually not only one billion but $3.3 billion. This claim was supported by his accountant who pegged his wealth at $3.15 billion.

1. Oprah Winfrey

1. Oprah Winfrey,

Net Worth: $2.7B

As West’s claim is yet to be recognized by official sources, Oprah Winfrey takes the number one spot with $2.75 billion. Hearing the name, there is no denying that Winfrey’s name is a successful celebrity brand in itself.

Winfrey owns various businesses such as O and the Oprah Magazine. The former talk show host even launched her own TV channel called OWN, in which she owns a 25.5% stake, amounting to $75 million.



Celebrity brands are bound to get better name recall thanks to the names of the celebrities that own them. With proper marketing and genius management, these personalities turned their advantage into revenues that sealed their name in the list of millionaires and billionaires.

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